Dr Hawass writing in Al-Ahram Weekly sounds a rather plaintive note:
I do not understand what else I can do. All my life I have worked very hard and have always tried to do good things for my country and for antiquities. Before I became secretary-general of the Supreme Council of Antiquities, archaeology in Egypt was a bit like Raiders of the Lost Ark: there were no rules. Everyone was free to do anything they wanted. Everyone was in a position to announce their own discoveries, whether true or false. Since 2002, I have implemented a series of rules for archaeological expeditions to follow.
There's more in the full article, including a confession that he was wrong about KV63.
I have sympathy for the doctor. He is clearly genuinely baffled. On the other hand, a good press officer should avoid becoming the subject of stories themselves and when that ceases to be the case ultimately the responsibility lies with the press officer - and I don't see that Egyptology is really much different in that regard. Hopefully there is somebody close to Dr Hawass who can take him quietly to one side and suggest relatively minor changes he could make which would improve his image in the eyes of the media, they aren't that difficult.