Apparently Zahi is launcing a new clothing line and set up a photoshoot to promote it. You can see it here in the Google cache. The original article seems to have vanished. Maybe because that has stirred up something of a storm? For instance here is what Zienobia had to say about it. I'm not going to comment either way - but since she was kind enough to promote the Egyptological Looting Database I thought I should return the favour. Whatever, I do feel significant disquiet about Egyptian national treasures being used to promote Zahi's clothing line. I am unaware of any other similar use - and I assume brands like Cartier would have paid handsomely for such an opportunity. It is worth recalling the line Zahi took in 2007 when promoting the new law which effected the photo ban. An excerpt from National Geographic at the time sets the scene:
Lawyers who drafted the bill also said they plan to seek royalties from those who use images of antiquities commercially in photography, television, and movies—but not those images used for educational purposes.
Funds generated by the proposed law would go toward the preservation of historic sites, Hawass said.
"We want to protect Egyptian antiquities. We want to protect our values. This is the most important thing," he said.
Hopefully the Ministry will be benefiting from a very strong royalty stream from this new clothing line promoted on the back of the Tutankhamun treasures.
Zeinobia's article is also worth reading because she links to some material in Arabic which I hadn't seen mentioned on English-speaking blogs. I'm afraid neither my Arabic nor Google Translate is good enough for me to form an opinion, but some of it does make interesting reading.